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An interesting scenario that I would like to share about the fear of going digital from a small distributor in TamilNadu. I was on an assignment in setting up super stockiest and distributors in Tamil Nadu for an FMCG manufacturer from Pune, Maharashtra. I discussed about the higher margins that the Manufacturer

I met many food product manufacturers in Maharashtra and Tamil Nadu recently who had similar

We did a recent study through our Call Center executives in setting up PAN India for 100’s of small start up brands by talking to 1000’s of distributors/super stockists. Our supply chain and logistics system is so weak that we are not able to distribute to the growing demands of food products from consumers and the increase in the supply from new start ups.

Many business sectors require proper planning, execution of flow and control from the very initial stage of acquiring raw materials to the very terminal of generating a product.

Sometimes it seems as if sellers come from a different planet, Mars maybe, and marketers from the Venus. For a better return in business, both units need to participate in the sharing of data