Fear of Digital Adoption

An interesting scenario that I would like to share about the fear of going digital from a small distributor in TamilNadu. I was on an assignment in setting up super stockiest and distributors in Tamil Nadu for an FMCG manufacturer from Pune, Maharashtra. I discussed about the higher margins that the Manufacturer

Current Supply Chain Management in India not suitable for New Start-ups

We did a recent study through our Call Center executives in setting up PAN India for 100’s of small start up brands by talking to 1000’s of distributors/super stockists. Our supply chain and logistics system is so weak that we are not able to distribute to the growing demands of food products from consumers and the increase in the supply from new start ups.