Benefits and Challenges of Sales Tracking Apps for Executives


In the competitive world of sales, managers are always looking for ways to improve team performance. Sales tracking apps, also known as field force tracking systems or field force monitoring tools, have become popular solutions for this purpose. They offer real-time insights into what sales reps are doing, helping managers keep tabs on their team’s activities and expenses. While these apps promise benefits like better accountability and efficiency, they also come with challenges that need careful consideration.


  Better Accountability

  • Tracking Whereabouts: Managers can use field force tracking systems to see where their team members are in real-time, making them more accountable.
  • Punctual Meetings: These tools ensure sales reps are on time for client meetings, enhancing professionalism.

  Improved Efficiency

  • Planning Efficient Routes: Analyzing routes using field team tracking apps helps save time and money on travel.
  • Better Time Management: Efficient routes mean more time for meeting with clients, boosting productivity.

  Enhanced Customer Service

  • Prompt Follow-ups: Managers can use field force monitoring tools to follow up with clients quickly.
  • Tailored Service: These apps allow for better understanding of client needs for personalized service.

  Performance Evaluation

  • Data-driven Insights: Field force tracking solutions provide managers with useful performance metrics.
  • Targeted Coaching: Managers can identify areas for improvement and provide tailored coaching to their team.

Optimal Resource Allocation

  • Territory Management: Field force tracking systems help assign territories based on sales rep locations.
  • Effective Resource Allocation: These tools ensure resources are used efficiently based on demand in different locations.

  Real-time Decision Making

  • Immediate Feedback: Field force tracking systems provide updates quickly for faster decision-making.
  • Agility: Managers can respond promptly to market changes or client needs with these tools.

  Enhanced Team Collaboration

  • Better Coordination: Field force management software makes it easier for team members to work together.
  • Collaboration Opportunities: These tools identify chances for joint client visits for better outcomes.


  Privacy Concerns

  • Employee Privacy: There are worries about invading team member’s privacy when using field force tracking systems. Clear policies are needed to address concerns about privacy while maintaining accountability.

  Potential Misuse

  • Micromanagement: Excessive monitoring with these tools can lower morale and productivity among team members.
  • Building Trust: Building trust is crucial to prevent the misuse of field force tracking systems.

  Technical Challenges

  • Reliability Issues: Problems like GPS inaccuracies can reduce the effectiveness of field force tracking solutions.

  Resistance to Change

  • Adoption Challenges: Team members might resist using field force tracking systems due to concerns about job security.
  • Change Management: Involving team members in the process and addressing their concerns can help overcome resistance to using these tools.


Sales tracking apps offer many benefits, but they also come with few challenges which can be addressed by finding a balance between accountability and privacy. Managers can use field force tracking systems effectively to improve sales team performance and achieve organizational goals.

SalzPoint is one such SFA application which takes care of all the points discussed above. To know more how! Book Free demo.



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